Have you ever felt like you were wandering through a coaching jungle, only to find yourself lost in a maze of "this model is better than that model" arguments? I get it. Should you go one-on-one, run live events, host webinars, or build a community? It’s like standing in front of a restaurant menu when you're starving—you want everything, but can’t choose!
So, here’s the deal. Every coaching model out there has its own pros and cons. Today, we’ll break it down into bite-sized, digestible chunks so you can find your perfect match—kind of like a Tinder for coaching models, but with less swiping.
The One-to-One Coaching Model: The Classic
Imagine a cozy café where you get all the attention from the barista. They know your order, your favorite cup, and even your favorite conversation topic—sound ideal, right? That’s your one-to-one coaching model. Super personalized, high-touch, and high-profit (if you’re charging right).
But here’s the kicker: it’s not scalable. As much as you’d love to clone yourself and serve hundreds of clients, you can’t. (Unless, of course, you have a secret cloning lab. In which case, why are you reading this? You’ve already won!) You’ll eventually hit a ceiling because your time is limited, and you’ll need to hire a whole crew to handle the demand. Not to mention the constant back-and-forth of scheduling—like trying to organize a family vacation but with more spreadsheets.
The Program-Based Model: The Bootcamp Life
Next up, the program-based model. Think of this as running a bootcamp—high energy, high impact, lots of people (read: big ticket sales!). Whether it’s a one-day event or a five-day marathon, these events can rake in some serious moolah. You can charge high, sell one-to-many, and boom! You're the Tony Robbins of your niche.
Sounds perfect, right? Almost. Here’s where the program model gets tricky: logistics. It’s like planning a wedding but without the cake. You need a team, there’s scheduling headaches, and once the event ends—poof! It’s over. Also, you don’t really build a community, and community is where the magic happens (more on that in a bit). So, yes, while you’ll have amazing testimonials, you’ll be managing events like a circus ringmaster and waiting for the next one to roll around.
The Freedom Business Model: The Holy Grail of Scalability
Here’s where the plot twist happens. Picture a thriving community where everyone’s on the same mission—like a group of people who’ve decided that wearing pajamas all day while making money online is totally cool (which it is). Enter the Freedom Business Model—the community-based approach to coaching.
Why is this the holy grail? Because you’re not just selling a solution—you’re selling a journey. Let’s be real, people love a good hero’s journey (think Frodo, but with fewer orcs). You’re taking them from point A (clueless) to point B (total mastery), but it’s not just about arriving at the destination; it’s about the camaraderie along the way. People bond, engage, and lift each other up. You’re not the “guru on the mountaintop”; you’re the guide in the trenches.
Why Community Models Win the Long Game
Communities are sticky. Once people are in, they stick around for the relationships they’ve built and the shared mission. It's like a workout buddy system—but for your brain and business. The best part? It's scalable, automated, and, if done right, super profitable.
Here’s an analogy for you: think of the old one-to-one coaching as a hand-crank coffee grinder. Sure, you get great coffee, but it’s manual labor. A community-based model, on the other hand, is like having the latest espresso machine. Once you set it up, it brews cup after cup of perfection with minimal effort.
But here’s the catch (because there’s always a catch): building a community takes time. You can't fake it, and trust isn’t built overnight. If people sense you’re only in it for the money and not the mission, they’ll run faster than you can say "unsubscribe." The magic sauce? A strong code of honor and showing up consistently.
The Magic of Anytime Entry
Now, here's where the Freedom Business Model really shines: Anytime Entry. It’s like having your very own 24/7 money printer. Whether you’re asleep, on vacation, or binge-watching your favorite Netflix series, people can join your community whenever they’re ready. High-ticket programs, low-ticket entry points, hackathons—whatever you offer, people can dive in at any time.
This constant flow creates front-end volume and back-end profits, making your business model a sales-generating machine. You’re no longer reliant on launching one big event and hoping for the best. Instead, you’re serving your audience on autopilot, building momentum every single month.
In Conclusion (But Not Really)
If you’re serious about building a scalable coaching business that doesn’t rely on you working 24/7 or hosting endless events, the Freedom Business Model is your golden ticket. It’s high-ticket, high-impact, and highly scalable—without the exhaustion. So, if you're ready to break free from the hamster wheel of one-to-one or event-based coaching, it’s time to dive into building a community.
Oh, and by the way, if you want to see how all this works under the hood (no magic tricks, just systems), I invite you to join my next Diamond Showcase. Just click here and get ready to see the inner workings of a scalable high-ticket, community-based coaching empire.
Signoff
Until next time, keep building, keep learning, and keep showing up for your tribe. Trust me, the rewards will be worth it!
Cheers,
Sidz
PS: If you're curious about how I’ve made this work for over six years, join me for a deeper dive in my next webinar. I’ll spill the beans on what goes into building a sustainable coaching business that pays while you sleep. You’ll be blown away by how simple it is once you have the right strategy. Click here to register.
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